Tuesday, May 24, 2016

UCLA just signed a $280 million shoe and apparel deal, the biggest in NCAA history - Los Angeles Times


Los Angeles Times

UCLA just signed a $280 million shoe and apparel deal, the biggest in NCAA history
Los Angeles Times
Jumping into the new arms race in college sports – schools battling for massive sponsorships – UCLA has landed what is believed to be the biggest shoe and apparel deal in NCAA history. The 15-year, $280-million contract with Under Armour was scheduled ...
Apparel arms race continues to swell, pushing past Michigan's once record-setting Nike dealMLive.com
Under Armour, UCLA Reach A Record $280 Million Apparel DealNPR
Under Armour Scores Another Big Win in CaliforniaFortune
Sports Illustrated -NBCNews.com -LA Daily News -Yahoo Sports (blog)
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